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Generative AI gold rush drives IT spending — with payoff in question
AI promises cost savings, productivity improvements, and better customer experiences, but CIOs need to figure out how to calculate the ROI, McDonald said. “The question then becomes, ‘What am I going to get from this?’” he added. “That investment is not necessarily trivial.” While enterprises look to adopt AI, many software vendors will be flooding the market with AI-based products in the next two years, Lovelock suggested. AI-based email and collaboration tools, content services, and…
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