Microsoft hit with more litigation accusing it of predatory pricing

“The likelihood of your largest enterprise customers being harmed is minimal,” Kimball said. “If there is a victim in this, it’s the small businesses. They are the ones who are being impacted.”

Jim Mercer, the program VP for software development at IDC, said the lawsuit’s accusations are nothing new for the fiercely competitive cloud space. 

“The competition among the big hyperscalers — major cloud service providers like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud — is intense due to the high stakes in dominating the cloud computing market,” Mercer said. “These companies are competing on multiple fronts, including pricing, innovation, scalability, infrastructure, performance, and service offerings, such as genAI capabilities. The hyperscalers are using whatever strengths or leverage they have to win market share.”