'12 Days of OpenAI' product launches and demos start today – here's how to watch

With the holiday season upon us, many companies are finding ways to take advantage, whether through deals, promotions, or other campaigns. OpenAI has found a way to participate with its “12 days of OpenAI.” 

On Wednesday, OpenAI announced via an X post that it would be holding 12 days of OpenAI starting on December 5. The event will feature 12 days of live streams and “a bunch of new things, big and small,” according to the post. 

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OpenAI CEO Sam Altman shared a bit more details about the event, which begins at 10 a.m. PT on Thursday and, every weekday, will feature a live stream with a launch or demo. 

Where to access the live stream

The live stream will be held on the OpenAI website, and posted immediately after to its YouTube channel. To make access easier, OpenAI also will be posting on its X account a link to the live stream 10 minutes before it starts, which will be at approximately 10 a.m. PT/1 p.m. ET daily. 

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The releases remain a surprise, but as part of one of the bigger drops, many anticipate the launch of Sora, OpenAI’s video model launched initially last February. Since then, the model has been available to a select group of red teamers and testers and was leaked last week by some testers over grievances about “unpaid labor,” according to reports.  

Other rumored releases include a new, fuller version of the company’s o1 LLM, with more advanced reasoning capabilities, and a Santa voice for OpenAI’s Advanced Voice Mode per code spotted by users only a couple of weeks ago under the codename “Straw.”