Maximizing Impact with the Cisco 360 Partner Program Value Index

In today’s fast-evolving technology landscape, differentiation is key. That’s why Cisco is redefining how we measure and ultimately reward your impact with the new Partner Value Index. This groundbreaking approach, part of the new Cisco 360 Partner Program, establishes a new standard for recognizing the unique ways you drive value for customers. 

A fresh perspective on value

The Partner Value Index was created to highlight what makes your business unique. As Cisco’s strategy for working with partners has evolved and automation has improved, we now have a clearer way to balance both the value you provide and the volume of business you generate. This approach helps us recognize not only the expertise and innovation you bring, but also the sales growth and customer engagements you drive. 

In the new value index, we’re looking at partner value across four key dimensions, setting a new benchmark: 

• Foundational: Measures the maturity of core elements of your practices. 
• Capabilities: Assesses your technical skills, training, and resources aligned with each portfolio. 
• Performance: Tracks your success in landing, retaining, expanding, and growing customer relationships. 
• Engagement: Evaluates your involvement throughout the customer journey, collaboration within the partner ecosystem, and the strength of our mutual seller alignment. 

Through these dimensions, we’ll recognize partners like you who specialize deeply in specific portfolios or demonstrate success across multiple portfolios. Most importantly, we’ll unlock tailored benefits like enablement journeys and customer-facing designations that position you as a trusted advisor. 

Each portfolio—Security, Networking, Cloud & AI, Collaboration, Services and Splunk/Observability—will have its own tailored Partner Value Index. This gives you a clear way to align with the specific capabilities and impact of each area. So far, the Security Value Index has been launched and the Networking Value Index will be released on February 14, providing you with a defined path to excel in these critical portfolios. 

Empowering you through insights

At its core, the Partner Value Index is about empowering you. It’s a flexible, agile framework that adapts to your unique strengths. Whether you specialize in a single portfolio or pursue cross-portfolio efforts, this program provides the insights you need to excel. 

This adaptability ensures that every partner—no matter your size, focus, or approach—has a voice and the opportunity to succeed. 

For those of you who have done well in Cisco’s programs previously, you’ll find that your capabilities translate into the new program. As one colleague put it, “It’s like moving from one house to a new one. The process can be intense, but once you’re fully unpacked, you still have all your prized valuables, and the payoff is worth it.” 

That said, we know transitions take time. As we release the Partner Value Indexes, we are actively listening to your feedback and making adjustments. We are continuously fine-tuning the program, addressing concerns, and resolving issues as they arise. Your input is invaluable in shaping a system that truly works across the Cisco partner ecosystem. 

Driving greater outcomes together

A strong position on the Partner Value Index goes beyond branded programmatic recognition—it brings real, tangible benefits. Partners at the top of the program will be uniquely positioned to accelerate their business with incentives that match their respective status. 

These partners with a high value index score are better equipped to meet complex customer needs and deliver outcomes that matter most—whether it’s enhanced security, improved network performance, or innovative AI-driven solutions. By focusing on your value, we’re building stronger foundations that lead to long-term success for both you and your customers. 

The more value you demonstrate, the better suited you are to deliver the impactful results your customers need to stay competitive.

Collaboration, Trust, and Innovation

What makes the Partner Value Index stand out is trust. This isn’t a rigid, one-size-fits-all system. It’s built on open dialogue and collaboration, ensuring your unique contributions are recognized and rewarded. 

As the saying goes, ‘Conflict with trust is the pursuit of truth. Conflict without trust is politics.’ This program reflects our commitment to honest conversations and mutual accountability. Built through ongoing partner feedback, we are refining the design together leading up to its launch on February 1, 2026. This collaborative approach has fostered strong mutual trust between Cisco and our partners, giving them a direct platform to shape a program that aligns with our shared goals—driving innovation, increasing profitability, and delivering exceptional customer outcomes.” 

Jumpstarting Your Journey

If you’re just starting with the Cisco 360 Partner Program, the Partner Value Index provides you with a clear roadmap to thrive. It begins with building a strong foundation—ensuring your team is equipped, supported, and ready to succeed. 

This program isn’t just for large organizations. Its flexible, points-based system is designed to work for everyone, including distributors, SMBs, and large global partners. Together, we’re unlocking the full potential of the partner ecosystem, giving you the tools and support needed to grow. 

The Partner Value Index isn’t just a measurement tool—it’s a commitment to your success. It’s about helping you grow, innovate, and deliver exceptional outcomes. By working together, we’re creating a stronger, more collaborative ecosystem where everyone benefits. 

Let’s continue driving progress, one milestone at a time.

For more on the Cisco 360 Partner Program please visit this site.  

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