Transforming Assurance for AI Connectivity: The Power of Network Intelligence

Service providers play a critical role in defining how, where, and when data from artificial intelligence (AI) applications moves through networks. However, rapid traffic growth imposes a significant challenge for communications service providers: how to profitably manage the data growth from more locations, devices, and people while meeting customers’ expectations with secure, resilient, and differentiated services.

Cisco’s new Agile Services Networking blueprint reimagines service provider networks for future growth and innovation. Providers can then take advantage of the AI evolution to deliver and monetize new services with the low latency and fast decision making that AI demands.

As mobile networks evolve and demand grows for fixed wireless access, the integration of AI-driven solutions is redefining how service providers optimize performance, enhance user experience, and reduce operational costs. The access network is crucial for customer experience and significantly impacts service quality—users are quick to judge if it falls short. To keep up with the performance needs of emerging low-latency applications, AI workloads, and gaming, operators need dynamic access speeds, strong service performance, resilience, and robust data security.

That’s why we’re showcasing Cisco Provider Connectivity Assurance User Experience at Mobile World Congress 2025. This AI-powered technology is set to transform mobile network operations by delivering real-time intelligence that assures high-quality experiences for customers in an efficient and sustainable way. As an innovative solution that seamlessly integrates with the Cisco routing portfolio, Provider Connectivity Assurance User Experience leverages AI algorithms to deliver actionable insights across wireline, wireless, and non-terrestrial networks.

“At Odido, delivering an exceptional customer experience is our highest priority. Cisco’s Provider Connectivity Assurance User Experience application can provide deeper insights—into network throughput and latency and into real application performance. The ability to deploy the solution directly onto existing infrastructure eliminates the need for additional hardware or network reconfiguration, making implementation seamless.”

– Juan Alberto Brescoli, Head of Access Network, Odido Netherlands

Redefining network performance and assurance in 5G and converged networks

Provider Connectivity Assurance User Experience provides a comprehensive view of network performance at the cell site, application, and user levels. With real-time data analytics, operators can monitor end-to-end customer experience per cell site, per user, and per application by tracking throughput and latency, including video quality trends. These AI-driven insights help operators to proactively address network congestion issues, deactivate unnecessary cell sites to save energy, and identify the hidden underperforming cell sites before they lead to customer churn.

The solution delivers value across multiple business areas, from new revenue streams to network resilience.

• Unlock monetization: AI-driven insights help operators identify premium service offerings such as fixed wireless access (FWA), optimize network usage, guarantee premium service performance, and improve Net Promoter Scores (NPS).
• Drive capital efficiency: Dynamic optimization maximizes the efficiency of deployed network assets, minimizing unnecessary capital expenditure and accelerating investment shifts from legacy networks (4G) to future network assets (5G/ORAN).
• Prioritize quality of experience: Real-time insights—without probes—enable proactive customer retention strategies. Operators can measure, improve, and optimize customer experience across all network domains, including wireless, wireline, and fixed wireless access. Troubleshooting network issues is more effective because they are prioritized by level of impact on customer experience.
• Reduce RAN energy: AI-powered intelligence allows operators to dynamically adjust spectrum energy usage to meet customer experience needs. This ensures that spectrum energy usage meets environmental and operational efficiency targets.

Provider Connectivity Assurance User Experience use cases

Applications for this new solution include network intelligence, network optimization, and energy use reduction.

Network Intelligence

Provides a comprehensive view of network performance at the cell, application, and user levels, including application throughput and latency and video quality trends by time of day. Operators can instantly spot underperforming network cells that directly impact customer satisfaction and operator benchmark scores. Real-time, AI-driven data analytics provide deep and immediate insights that can be combined with existing customer information to proactively address network issues before they impact the experience and cause customer churn.

Network Optimization

Improves data traffic distribution across the network, reducing congestion and enhancing speeds and customer quality of experience without additional infrastructure investments. Our initial customer deployments suggest that the number of congested sites can be reduced by up to 46%. Operators can forecast future network expansion needs according to real-world user demand for intelligent infrastructure investment that comes from quality of experience benchmarks for wireline, wireless, and non-terrestrial networks.

Energy Reduction

Offers real-time visibility into energy consumption and potential savings. Operations can cut power costs by automatically adjusting cell usage in real time according to the minimum required user throughput. Customers report saving up to 40% for daytime energy use, which helps them meet sustainability goals.

The power of real-time data: A competitive edge

Cisco Provider Connectivity Assurance User Experience processes thousands of measurements per cell, capturing insights from all user sessions rather than just a small subset of sampled data used in traditional benchmarking services and drive tests. This gives operators a holistic view of service performance and a better way to evaluate and optimize customer quality of experience.

Our approach delivers AI-powered traffic insights and real-time intelligence on user experience to best manage capacity at the cell site, predict network demand, and improve energy efficiency. It also paves the way for closed loop automation and seamless network optimization.

The solution is ideal for global service providers because it’s both compact and scalable with highly efficient analytics and minimal backend requirements. It even supports multivendor radio access network suppliers.

Building on the strength of Provider Connectivity Assurance, the User Experience solution empowers operators with unparalleled visibility into packet transport assurance. These new capabilities enable network planning and performance teams to improve quality of experience and optimize costs across the entire network by reducing congestion, maximizing speed, and dynamically adjusting spectrum usage for efficient energy consumption.

Experience Cisco AI connectivity in action

Explore how AI-powered mobile networks and automation can revolutionize customer experience, drive efficiency, support sustainability goals, and open doors to new revenue streams.

At Mobile World Congress 2025 in Barcelona, we’ll demonstrate the power of Network Intelligence and Energy Reduction through real-world scenarios in our AI-powered Mobile Network Optimization demo. We will also showcase how Cisco ThousandEyes Connected Devices elevates subscriber experience with unprecedented visibility into last-mile Wi-Fi, broadband, and external networks.

See for yourself how AI-driven automation is reshaping the future of mobile connectivity and sustainability.

User Experience demo today.

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