User Engagement: The End Goal of Delivering Integrated Experiences

Ultimately, who is your audience? And are they getting what they want from you, how, and when they want it? If they aren’t, you risk losing them.

Did you know that about 50% of formerly loyal customers have left a company for a competitor that they felt was able to stay more relevant and satisfy their needs?

The ability of your IT infrastructure to deliver what your customers need and want is critical to your organization’s survival.

That’s Boomi’s concept of delivering Integrated Experiences. And Boomi enables you to connect and integrate your valuable data in a way that facilitates interactions with all of your end users, from customers to partners, employees, or anyone else you wish to reach.

Your IT department may work with vendors that can provide point-to-point integration or cloud-based integration or API-based integration. However, when you manage data readiness and user engagement with different providers, owned by disparate groups, in separate silos, you’ll never truly realize the full potential of experiential interactivity.

User engagement accelerates the customer journey and eliminates friction, by enabling interactions to happen through a mobile application, web presence, portal, or chatbot. When you work with Boomi as part of your strategic plan to modernize your IT infrastructure, you’ll create touchpoints via responsive custom apps that delight customers and meet them where they are, on whatever device they choose.

Information, integration, and interaction must be unified to ensure the user is instantly connected to what they want. Users have an on-demand mindset. By delivering an integrated experience, you can simplify and improve their lives and engage them in ways that build trust and loyalty. 

Ultimately, you need to accelerate the customer journey from start to finish. From onboarding a new employee to setting up a B2B ecommerce experience, you have the power to engage your users without delay.

For more information about the role of user engagement in Integrated Experiences, go to: https://boomi.com/integrated-experiences/