Salesforce’s Marketing GPT and Commerce GPT to help build personalized services

Other features of Marketing GPT include Segment Intelligence for Data Cloud and Rapid Identity Resolution, Segmentation, and Engagement.

Enterprises can improve their return on investment in marketing with Segment Intelligence for Data Cloud as it automatically connects first-party data, revenue data, and third-party paid media data for a more comprehensive view of audience engagement, Salesforce said.

The Rapid Identity Resolution, Segmentation, and Engagement feature automatically resolves customer identities and refreshes segments in Data Cloud to help with accuracy, the company said.

Salesforce has also partnered with Typeface to help its customers leverage its generative AI content platform to create contextual visual assets for multi-channel campaigns within Marketing GPT based on specific brand voice, style guides, and messaging.

While Email Content Creation will be in pilot in October 2023 and generally available in February next year, Segment Intelligence for Data Cloud is expected to be made generally available in October 2023.

The Rapid Identity Resolution feature will be made generally available in October 2023, the company said, adding that Rapid Segmentation will be generally available in the next few months.