Salesforce to hire 3,300 staffers as it eyes generative AI opportunity

After laying off 8,000 staffers in January, Salesforce is now planning to hire at least 3,300 employees. The plan includes rehiring some of the former employees.  

Salesforce is looking at a large recruitment drive as it plans to invest in new areas such as generative AI and push some of its popular products, such as the Data Cloud, CEO Marc Benioff, and chief operating officer Brian Millham told Bloomberg in an interview.

The company already has made several product enhancements, especially integrating new generative AI features into its Data Cloud.

This week at its annual Dreamforce conference, the company said it has rebuilt its Data Cloud to support generative AI and will begin rolling out the omnipresent chatbot to some customers by year-end.  

In August, Salesforce released a new no-code, interface-based AI and generative AI model training tool, dubbed Einstein Studio, as part of its Data Cloud offering.

Earlier in June, Salesforce showcased a new offering, dubbed AI Cloud, which combines its previously announced Slack GPT, Tableau GPT, Apex GPT, MuleSoft GPT, Flow GPT, Service GPT, Marketing GPT, and Commerce GPT along with the new Einstein Trust layer and a prompt engineering tool for training large language models (LLMs).