Build trust to win out with genAI

That sounds simple enough, right? But when it comes to genAI, it’s not enough to just have good intentions: If you want to build trust, you need a very deliberate plan for how you’ll ensure principles of ethics, fairness, and inclusivity. 

Businesses need to adopt ‘responsible technology’ practices, which will give them a powerful lever that enables them to deploy innovative genAI solutions while building trust with consumers.

Responsible tech is a philosophy that aligns an organization’s use of technology to both individuals’ and society’s interests. It includes developing tools, methodologies, and frameworks that observe these principles at every stage of the product development cycle. This ensures that ethical concerns are baked in at the outset. 

This approach is gaining momentum, as people realize how technologies such as genAI, can impact their daily lives. Even organizations such as the United Nations are codifying their approach to responsible tech. 

Consumers urgently want organizations to be responsible and transparent with their use of genAI. This can be a challenge because, when it comes to transparency, there are a multitude of factors to consider, including everything from acknowledging AI is being used to disclosing what data sources are used, what the steps were taken to reduce bias, how accurate the system is, or even the carbon footprint associated with the genAI system.  

To be transparent, you will need to provide the right amount of information, in the right format, to meet the needs of different audiences. It helps to consider your genAI use through three lenses: