Adobe reveals 10 purpose-built AI agents – here's what they can do for your business

Beyond the Creative Cloud applications it’s best known for, Adobe offers a range of powerful enterprise solutions, including the Adobe Experience Platform (AEP) that helps businesses across industries deliver personalized customer experiences, such as tailored shopping journeys. Now, those experiences are being elevated with the addition of AI agents.

On Tuesday, Adobe kicked off its annual Adobe Summit conference, and, unsurprisingly, given recent trends, agentic AI was the star of the show. One of the biggest highlights was the launch of Agent Orchestrator within AEP, which allows users to build, manage, and deploy AI agents from Adobe and third parties. 

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Over one trillion experiences are activated through the AEP per year, according to Adobe. Agent Orchestrator can leverage a deep understanding of enterprise data, content, and customer journeys to deliver those experiences. A suite of Experience Platform Agents, including 10, out-of-the-box, purpose-built agents, can be used directly in Adobe’s enterprise applications. 

According to the press release, the full list includes the following agents: Account qualification agent, Audience agent, Content production agent, Data insights agent, Data engineering agent, Experimentation agent, Journey agent, Product advisor agent, Site optimization agent, and Workflow optimization agent. 

The agents use AI to carry out specific tasks. For example, the Content production agent creates content based on a brief to help marketers and creatives ramp up their output while still adhering to pre-defined brand guidelines. Similarly, the Site optimization agent can identify, detect, and fix issues on a brand website to drive customer engagement. 

Adobe’s analytics show a 1,200% increase in traffic to US retail sites from generative AI sources from July 2024 to February 2025. Agentic AI will build on that growing relationship between consumers and brands even further, according to Adobe. 

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The company also unveiled Adobe Brand Concierge, a new application built on the AEP Agent Orchestrator. The company said this application goes beyond the traditional AI chatbot experience to create “richer” customer experiences by drawing on customer data and brand attributes. The agent is meant to guide customers from exploring to confidently purchasing. 

The Brand Concierge Agent will work with other agents to create personalized experiences and meet team-specific challenges. For example, Adobe said its Brand Concierge can provide customers with more than general product information on a brand website. Instead, the application can personalize its responses based on the account relationship and even take further actions, such as booking a follow-up meeting. 

The company made several other announcements at Adobe Summit. You can follow along with the coverage at ZDNET, as we will be reporting from the ground, or you can read more on the Adobe Newsroom website.