AI to shake up Salesforce workforce with possible shift to sales over IT

Over the course of the past year, there were indications that the restructuring could be more extensive than originally planned. In August 2024, SAP spoke of 9,000 to 10,000 jobs that would be affected by the restructuring. Most of these would involve voluntary programs and internal retraining measures, it said. The program should therefore be completed in early 2025 and cost around three billion euros.

In absolute terms, SAP reported a slight increase in personnel numbers for 2024. At the end of 2023, the company still employed a good 106,000 people worldwide, but by the end of 2024, this figure had risen to over 107,000.

Interesting side note: While areas such as cloud and software, research and development, services, and others increased their workforce slightly, SAP — unlike Salesforce — cut back on personnel in sales and marketing. At the end of last year, this department employed around 750 fewer people than a year earlier.