Alphabet bets on generative AI as cloud boosts Q2 revenue

The increase in operating profit, according to Alphabet CEO Sundar Pichai, can be attributed to the company’s progress in data center machine efficiency.

Generative AI to act as the pillar for growth

Alphabet’s new AI-based services and offerings were the biggest contributors to Google Cloud’s growth momentum, according to Pichai and other top executives at Alphabet.

“Our new generative AI offerings are expanding our total addressable market and winning new customers. We are seeing strong demand for the more than 80 foundational models, including third-party and popular open source in our Vertex, search, and conversational AI platforms, with the number of customers growing more than 15x from April to June,” Pichai said during the earnings call, according to a transcript from The Motley Fool.

Pichai said more than 70% of generative AI unicorns are Google Cloud customers, including Cohere, Jasper, and Typeface.

Generative AI capabilities, according to the company, have also helped it to win new Google Workspace customers as the productivity suite saw increases in both seats and average revenue per seat for the quarter. The company is expected to add new generative AI capabilities to its Search and Google Ads offerings.