Amazon just quietly dropped the Apple Watch Ultra 2 down to $680 ahead of Presidents' Day weekend

Presidents’ Day is a few days away, but Amazon, Best Buy, and other retailers have come out swinging with seasonal savings on coveted Apple products — most of which rarely see sales. Right now, the Apple Watch Ultra 2 (which normally sells around $800) is on sale for $680. That’s a whopping $119 discount on Apple’s best smartwatch model, but the discount might not be here for long. 

The Apple Watch Ultra 2 was first released in September 2023, and since then, its price has dropped here and there, usually only between $50 and $100 off at most. Most recently, we’ve seen it selling for $720 when it does see a sale, so this $680 price is a rare offer you don’t want to miss. In fact, the last time we saw Amazon offer this 15% off discount was right before Black Friday 2024. 

Also: The best early Presidents’ Day tech deals live now: Amazon, Walmart, Best Buy, and more

So if you’re not up for playing roulette and waiting any longer, you can snag $119 savings at Amazon on the Apple Watch Ultra 2 49mm GPS + Cellular Titanium Case with the White, Orange or Blue Ocean Band models. Remember that you can always replace the band with one of your choosing, so unless you’re dead set on a specific Apple band with your purchase, it ultimately doesn’t matter what band you buy.

The best news? This isn’t the only Apple deal you can score. This sleeper Ultra 2 deal is in good company. The Apple Watch Series 10 and SE (2nd Gen) are also on sale right now at Amazon. 

ZDNET expert reviewer Matthew Miller says that the Apple Watch Ultra 2 delivers the most premium smartwatch. After all, it is ranked ZDNET’s best overall Apple Watch for its outstanding features and performance. The Apple Watch Ultra 2 incorporates a faster S9 processor, a brighter display, twice the internal storage, and a series of recycled materials that, Miller says, somehow, don’t make the wearable feel “any bit worse.” 

Also: The Apple Watch Ultra 2 is a near-perfect smartwatch for me 

WatchOS 10 was released when the Watch Ultra 2 was announced. Miller says that it’s made the Apple Watch experience an “absolute joy to use” because of the new functions for the side button and digital crown, along with spacious and info-rich watch faces that are optimized for the Watch Ultra models. Since then, WatchOS 11 has been released with improvements to its exercise and fitness modes and overall mode experience. The most up to date Apple Watch software is WatchOS 11.2. 

Miller also says the Ultra 2 is not a needed upgrade if you already own a functioning Ultra, but if you’re entering Apple’s premium lineup for the first time, there are some compelling reasons to make your first Ultra purchase with the newest Ultra 2 model. With that said, if you’re looking to get or gift an Apple Watch Ultra 2, don’t miss out on this deal — it’s more than just good, and it doesn’t come around often.