Announcing Marketing Velocity ‘Top Activator’ Contest Winner!

This blog was co-written by Amit Vashi, a Presales Engineer and Solution Architect at Tokay Networks, specializing in designing and delivering Advanced Networking, Security and Collaboration solutions. With a strong focus on Cisco technologies, Amit has extensive experience in routing, switching, wireless, cybersecurity, Meraki products, and Cisco UCaaS/CCaaS. Known for bridging the gap between technical requirements and business goals, Amit helps his clients deliver reliable, scalable, and secure IT infrastructures.

At Cisco, we’re committed to empowering our partners with the tools, resources, and support needed to drive success. One of the ways we do this is through Marketing Velocity, a world-class digital co-marketing experience designed to help our partners strengthen their go-to-market skills, build impactful campaigns and grow their business.

Today, we are thrilled to announce the winner of the first Marketing Velocity Partner Activation Contest! This contest celebrates the creativity, ingenuity, and success of our Cisco partners around the world, who use the Marketing Velocity digital experience to learn and craft innovative marketing campaigns that deliver results. One partner truly stood out for their exceptional strategy and flawless campaign execution.

And the Marketing Velocity 2025 ‘Top Activator’ award goes to… drumroll please… Tokay Networks! 🎉

Tokay Networks working closely with their Cisco Distributor Scansource, leveraged the Marketing Velocity demand generation capabilities to design and execute a high-impact campaign that resonated deeply with their target audience. It included a mix of email outreach and web plugin activation, effectively capturing the attention of their customers and driving meaningful engagement. By focusing on Cisco’s Collaboration and Security portfolios, the partner was able to demonstrate the value the solution brings to businesses of all sizes, ultimately generating some impressive results.

A Closer Look at the Winning Campaign 

How did Tokay Networks achieve remarkable success with their Cisco campaign? Here’s a quick breakdown of the key strategies behind their achievement, including:

• Campaign Customization: Leveraging ready-to-go campaigns such as Cisco Webex Cloud Calling Reimagined and SMB Partner Campaign Kit by using pre-built Cisco messaging and co-brandable assets.
• Multi-Channel Execution: Activating an email campaign and web plugin to boost visibility and generate demand.
• Account-Based Approach: Securely uploading and targeting a specific set of industry contacts via email, ensuring full compliance with privacy policy regulations.
• Data-Driven Insights: Using Marketing Velocity analytics capabilities to refine strategies on the fly and access campaign performance.

The results? Both marketing campaigns delivered exceptional results, with the Webex Cloud Calling Reimagined emails surpassing the industry benchmark by 2.2x, and the Meraki MX Security emails (part of the SMB Partner Campaign Kit) outperforming the benchmark by 1.8x. On the business front, Tokay Networks experienced a remarkable 7x increase in their sales pipeline, driven by their effective use of Marketing Velocity and the support of their distributor, ScanSource.

What’s even more amazing? They achieved this success at no cost by fully utilizing some of the strongest built-in capabilities of Marketing Velocity — one of the many perks available to Cisco partners.

Congratulations once again to Tokay Networks🎉for their outstanding achievement in the Marketing Velocity Partner Activation Contest!

The Power of Marketing Velocity 

Tokay Networks’ success story is just one example of how Cisco partners can harness the power of Marketing Velocity to achieve their marketing goals. With a wide range of resources at your disposal — from professional-grade templates and co-brandable assets to advanced analytics and insights — the platform makes it easy to create and execute high-impact campaigns.

If you’re not already taking advantage of this incredible resource, now is the perfect time to get started. Visit Marketing Velocity today to explore the campaigns, customizable templates, and insights that can help you achieve your business goals. And be sure to check out the Learning section for quick access to trainings and resources at every stage of your journey.

Stay tuned for the upcoming video series deep-diving into Tokay Networks’ Marketing Velocity success story and sign up for the Marketing Velocity monthly newsletter to learn more! 

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