Can Standards Deal a Deathly Blow Against Deepfakes?
Recent advances in generative artificial intelligence (AI) are making it increasingly difficult to know the difference between what is real and what is not. Computer-generated clips that are designed to look real, known as deepfakes, not only distort reality, but can be used to destroy the reputations of their victims and worse, foster social unrest. But what can we do about it? Celebrities, ordinary people, and the erosion of trust Anyone who follows the news…
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