“폭발적인 소셜 쇼핑 성장, Z세대가 주도 중”

“폭발적인 소셜 쇼핑 성장, Z세대가 주도 중”

세일즈포스는 “수십, 수백 개의 플랫폼으로 구성된 파편화된 소셜 미디어 쇼핑 환경은 주요 격전장이다. 리테일러는 점점 더 복잡해지는 쇼핑 여정을 관리하기 위해 AI 기능, 중앙 집중식 데이터 기반, 원활한 애플리케이션 상호운용성을 결합한 긴밀하게 통합된 커머스 플랫폼이 필요하다”라고 전했다. 소셜 미디어 쇼핑은 유튜브(YouTube), 인스타그램(Instagram), 틱톡(TikTok) 등 소셜 미디어 플랫폼을 통해 이루어지는 쇼핑을 의미한다. 소셜 미디어 채널을 통해 직접 상품을 구매하기도 하고, 새로운 또는 필요한 제품에 대한 정보를 얻거나 사고 싶은 물건을 발견하기도 한다. 소셜 쇼핑을 즐기는 사람들이…

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Clicked on a phishing link? 7 steps to take immediately to protect your accounts

Clicked on a phishing link? 7 steps to take immediately to protect your accounts

rob dobi/Getty Images When you think of phishing emails, you probably think of the crude, grammatically flawed, easy-to-spot samples that go straight to your junk folder. I regret to inform you that those weak “spray and pray” campaigns are yesterday’s news. The crooks haven’t gotten smarter, but their tools have. Also: I clicked on four sneaky online scams on purpose – to show you how they work With the help of generative AI, online scammers…

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Microsoft is offering free AI skills training for everyone – how to sign up

Microsoft is offering free AI skills training for everyone – how to sign up

Jean-Luc Ichard/Getty Images I know you’ve heard of gamification, but have you ever heard of festification? That’s what Microsoft will be doing in April and May, with the Microsoft AI Skills Fest. It’s a little odd, but it also looks like it might be a heck of a lot of fun. Also: Microsoft at 50: Its incredible rise, 15 lost years, and stunning comeback – in 4 charts I’ve written a lot about Microsoft over…

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Navigating Department of Defense CMMC Compliance: A Guide For Subcontractors

Navigating Department of Defense CMMC Compliance: A Guide For Subcontractors

The recent implementation of the Department of Defense’s (DoD) Cybersecurity Maturity Model Certification (CMMC) program in late 2024 raises important questions about its applicability and the challenges it poses for smaller contractors within the defense industrial base (DIB) supply chain who may not yet be ready to comply. Aimed at protecting federal contract information (FCI) and controlled unclassified information (CUI) within the DoD contracting community, CMMC applies to both prime contractors and their suppliers and…

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Why neglecting AI ethics is such risky business – and how to do AI right

Why neglecting AI ethics is such risky business – and how to do AI right

Just_Super/Getty Images Nearly 80 years ago, in July 1945, MH Hasham Premji founded Western India Vegetable Products Limited in Amalner, a town in the Jalgaon district of Maharashtra, India, located on the banks of the Bori River. The company began as a manufacturer of cooking oils. In the 1970s, the company pivoted to IT and changed its name to Wipro. Over the years, it has grown to become one of India’s biggest tech companies, with…

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You should probably clear your TV cache right now (and why it makes such a big difference)

You should probably clear your TV cache right now (and why it makes such a big difference)

Kerry Wan/ZDNET In the age of smart TVs, convenience is king. With just a few clicks, we can dive into endless entertainment — but that ease comes with a downside: the buildup of cache data. Also: 5 easy ways to instantly improve your soundbar’s audio (without spending a dime) Just like on your phone or computer, a cluttered TV cache can lead to sluggish performance, app crashes, and even hinder new content from loading properly….

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This secret Pixel camera feature makes your photos look more vibrant – how to turn it on

This secret Pixel camera feature makes your photos look more vibrant – how to turn it on

Kerry Wan/ZDNET One reason why the Pixel phones are so popular is the camera. There’s a depth, a level of clarity, and brilliant/accurate colors that most phone cameras cannot match. Also: If you’re planning to upgrade your electronics, you might want to buy them now – here’s why Google is always trying to one-up itself by improving the Pixel camera with every iteration. Back with the Pixel 8, Google introduced the P3 wide gamut capture…

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Finally, a battery-powered outdoor camera that gets bright enough for darker spaces

Finally, a battery-powered outdoor camera that gets bright enough for darker spaces

ZDNET’s key takeaways At $130, the Blink Outdoor 4 Floodlight Camera is a practical, battery-powered solution for darker areas around your house that lack wiring and outlets. The AA batteries allow the floodlights to beam at 700 nits of brightness, which is not the most powerful on the market but good enough to see your surroundings. The Blink app is feature-rich, with plenty of camera settings to customize for the best surveillance, but you’ll need…

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I tested a smart tracker that's thinner than Apple AirTags – and they're even more versatile

I tested a smart tracker that's thinner than Apple AirTags – and they're even more versatile

ZDNET’s key takeaways KeySmart’s SmartCard is available on Best Buy for $40 (3-pack for $90). It’s super thin, works with both Android and Apple iOS, has a wireless rechargeable battery, and is IPX7-rated. It needs to be recharged every 5 months or so. Apple AirTags have changed my life, saving me countless hours looking for keys and other items that I absent-mindedly misplaced. But AirTags have a few design flaws. First, the replaceable battery means…

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Apple's cheapest earbuds just got even cheaper thanks to this new deal

Apple's cheapest earbuds just got even cheaper thanks to this new deal

ZDNET’s key takeaways The Beats Solo Buds are budget earbuds at $80 (and currently on sale for $35 less) Their compact size, fun colors, and 18-hour battery life make them earbuds appealing to Beats devotees Other earbuds offer features these earbuds lack — like active noise cancellation and Bluetooth multipoint — for less money. The Beats Solo Buds across all four colors (Transparent Red, Matte Black, and Storm Gray) are on sale for $59.95. These days,…

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