Author: Admin

The novelty of ecommerce and digital services has officially worn off. If the pandemic made us realize anything about the way our global marketplace works, it’s that online shopping and services are now an essential part of daily life. However, as web-based markets and platforms have grown, so have customer expectations. It’s not enough to simply offer an adequate online channel. Now it has to compete for your customers’ attention. Today’s consumers crave a seamless…

In an organization’s pursuit of digital transformation and innovation, the onus largely falls on agile and development leaders, who must field requests from business leaders and manage expectations, all while speeding time to market. In performing this balancing act, leaders continue to be stifled by misalignment, which creates tremendous waste and inefficiency and leads to low employee morale. It’s for these reasons that Value Stream Management (VSM) has become increasingly prevalent. Through effective implementation of…

Real-time app analytics firm Amplitude has launched a new Customer Data Platform (CDP), betting on an aggressive pricing strategy to undercut competition from vendors including Twilio, Salesforce, Adobe and Oracle. The pricing strategy is similar to the game plan Amplitude used against analytics rival MixPanel back in 2014. The company had offered a freemium model in contrast to MixPanel’s paid service, helping it not only rake up customers but also attract new investors.   The…

When reimagining the IT estate for data-first business, the opportunity is ripe for companies to rearchitect for a more sustainable IT environment. The benefits? Drive cost efficiencies and make headway on meeting corporate environmental, social, and governance (ESG) targets, for starters. The corporate agenda has embraced sustainability, fueled by escalating environmental concerns, because it makes good business sense. Across the board, customers, investors, and employees want to align with companies that prioritize and execute a…

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Scammers are using verified and unverified accounts to impersonate notable NFT projects like Bored Ape Yacht Club and others, tagging Twitter users to drive them to phishing websites. Background Over the last few months, a variety of non-fungible token (NFT) projects including Bored Ape Yacht Club (BAYC), Azukis, MoonBirds and OkayBears have been impersonated on Twitter in order to steal users’ NFTs and digital currencies like Ethereum and other altcoins. To create hype, many of…