Author: Admin

“The 4 P’s of Customer Engagement” is a concept I coined a couple years ago that summarizes what companies need to prioritize to create experiences that matter. For a customer interaction to embody the 4 P’s, it must be personal, predictive, proactive, and pervasive. Here’s what I mean by this: Personal: We all know the more personal you can make an experience, the better. Personalized product suggestions, real-time notifications of sales and special offers, and personalized rewards…

Editor’s Note: This is the third in a series of articles about how we can help our elder parents get the most out of digital life—the ways we can help them look after their finances and health online, along with how they can use the internet to keep connected with friends and family, all safely and simply.  Now here’s a great topic. Spending more quality time with our folks, even if they’re far away. That’s…

With IT workers in short supply, there is growing pressure on enterprises to make the working environment more pleasant, and help existing employees be as productive as possible. The latest release of ServiceNow’s Now workflow automation platform, San Diego, aims to do just that, with some big changes to the look and feel of its user interface and a new Automation Engine to make it easier to drive business processes running in other applications. While…

Network defenders have just 43 minutes to mitigate ransomware attacks once encryption has begun, a new study from Splunk has warned. The security monitoring and data analytics vendor evaluated the speed at which 10 ransomware variants encrypt data to compile its report, An Empirically Comparative Analysis of Ransomware Binaries. Using a controlled Splunk Attack Range lab environment, the firm executed 10 samples of each of the 10 variants on four hosts – two running Windows 10…

A medical Q&A service provider is facing questions about its security processes after a cloud misconfiguration appeared to leak sensitive images of thousands of patients, including infants. A team at Safety Detectives traced the exposed Amazon S3 bucket back to Japanese firm Doctors Me. It was apparently left open with no authentication controls in place. Alongside other services, Doctors Me enables users to upload images of medical conditions for diagnosis by clinicians anonymously. However, the…

Okta has admitted that hundreds of customers may have been impacted by a prolific hacking group’s attack via a third-party provider. The authentication firm’s chief security officer, David Bradbury, said 2.5% of its estimated 15,000+ customers were potentially affected by the breach and that their data “may have been viewed or acted upon.” Ransom group Lapsus shared screenshots over the weekend , which purportedly showed “superuser” access to an internal Okta desktop on January 21 this year….