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Digital Ad Fraud Set to Hit $68bn in 2022
Digital advertising spend lost to fraud could reach as high as $68bn globally in 2022, with the US most affected, according to the latest study from Juniper Research. The UK-based market analyst’s latest report claimed the figure would surge by over 15% year-on-year, up from $59bn in 2021. The top five countries most impacted by digital ad fraud globally account for around 60% of losses, it said. The US is out in front, followed by…
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