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Businesses Often Do Not Inform Customers of Tracking
Almost three-quarters of businesses admit that tracking of customer data happens, but without consent. According to research from Zoho Corp, a survey of 1400 business leaders about third party ad tracking found 100% of respondents said their companies allow it, and 57% are “comfortable” or “very comfortable” with the way third-parties use customer data. However, 72% admit they know that tracking happens but do not inform customers. In the USA and Canada, 62% of companies…
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