Author: Asad Yaseen

Instead of hopping on planes this year, we’ve been hopping on Webex calls. And while working from home, we’ve been extraordinarily productive. The way everyone is making it a priority to connect and collaborate virtually, knowing that we can’t be together physically, has been truly inspiring. Through it all, we’ve witnessed how the events of 2020 have unleashed incredible innovation and digital transformation across the business landscape. Forrester predicts this trend will continue: the research…

It’s an incredible time to be using LinkedIn Ads right now. Both usage of LinkedIn as well as the advertising platform have been growing significantly. LinkedIn now officially has a total of 660 million members, and it’s growing fast. According to  Microsoft’s quarterly filings, LinkedIn made ~$2.1B last quarter, putting LinkedIn Marketing Solutions at an estimated $420 Million (up 24% from the previous quarter). This growth is exciting because advertising costs per click stayed relatively…

Emmastella Gakuo, cofounder of Savanna Circuit Tech This blog comes from Emmastella Gakuo, cofounder of Savanna Circuit Tech and a trained journalist turned multiple-award-winning entrepreneur, maker, gender advocate, and woman in technology. Her business, Savanna Circuit, provides innovative cooling on transit solutions for value chains in East Africa. Emmastella won the grand prize of the Cisco Global Problem Solver Challenge 2020. She will present at Cisco’s Women Rock-IT event on November 19. Click here to…