Avery Dennison takes culture-first approach to AI transformation

The company, which manufactures and distributes pressure-sensitive adhesive labels, apparel branding labels, and tags and RFID inlays, has also deployed marketing platform Jasper.AI, which has provided yet another win, speeding up content creation by a factor of two to three times in the marketing department. Synthesia’s video creation tool, also used as part of the pilot, enables employees to produce impactful content at scale, reducing production costs and saving valuable time, Colisto says.

Education, training, and collaboration drive adoption

To prepare for its leap into AI, Avery Dennison created a Digital Innovation Center of Excellence (DICE) and partnered with a major online training program to upscale its IT workforce through IT Academy, hackathons, and workforce development days.

Non-IT employees were provided with training and education on AI features in Google Workspace applications, providing robust Gemini training and exposure to AI tips and techniques.