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Monetising Customer Data Without Their Knowledge Is Unethical and Must Stop By Sridhar Iyengar, MD, Zoho Europe
By Sridhar Iyengar, MD, Zoho Europe Large tech corporations have started turning into surveillance companies, tracking the behaviour of businesses and users who have become heavily reliant on their services and platforms. Through advertising-first business models, Big Tech is increasingly putting user and business data at risk. The more tech companies know about their users, the more they can direct them to goods and services that they are most likely to buy and in turn…
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