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Content Provenance Group Formed
A number of influential companies have formed a consortium that aims to reduce the amount of disinformation, misinformation, and fraudulent content on the internet. The Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project, has been founded by Adobe, Arm, BBC, Intel, Microsoft, and photo and video verification platform Truepic. Member organizations plan to jointly develop technical standards for certifying the source and history or provenance of media content. In a statement released today, a Microsoft spokesperson said: “C2PA member organizations…
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