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Barb Wixom and MIT CISR on managing data like a product
If data is the new oil, too many CIOs are still stuck building barrels instead of businesses. Despite steady investment in data platforms and governance, many organizations still struggle to extract lasting value from their data. According to Barb Wixom, principal research scientist at MIT Sloan’s Center for Information Systems Research (CISR) and co-author of Data Is Everybody’s Business, the answer isn’t more tools or talent. It’s a mindset shift: treating data as a product,…
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