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Personalization in Financial Services
It may not always be obvious to consumers, however, there is a tremendous amount of innovation happening in financial services making its way into our daily financial lives. Some well-known examples are focused on preventative situations such as receiving fraud alerts, notifications for a potential bill-pay overdraft or when approaching a minimum account balance threshold. In these situations, there is a high degree of mutual benefit for financial institutions and customers. These services may feel…
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