CTO Dwayne Allen on delivering transcendent business impact

The core is that multidimensional competence. Once you’ve got that core, then there are no boundaries. Typically, that core goes one direction — technical — or sometimes two — technical and industry. It could be, this is great for solutions and industries because you could do more in that bucket and stay true to that. Over time, it could be, you’re good at this, you can develop talent, and you’re good at leveraging a strategic partnership to deliver any deliverable.

So those are two, and people tend to stop there. But guess what? We can also go into the business. As I said, I’m on sales calls. I can talk to someone about our cloud strategy and things of that nature. Even if you’re not in a business unit, you can be such a contributor that if there’s a strategy conversation, they’re going to make sure you’re in the meeting. You’re not ‘just IT.’

The collection of all of that presents a different value proposition. You could then be a candidate for a board of directors or to serve in some advisory capacity because now you’ve got everything covered. You’ve got solutions and industries, talent and partners, business and strategy, and boards and advisory. There are no limits — you transcend.

To get it all done, you have to galvanize people in a multidirectional way. It’s really having a 360-degree people orientation, isn’t it?

I call it the paradox of leadership. In my position right now, I’ve got to engender enough confidence with executive leadership that I can deliver on what they’re expecting of me. At the same time, I have to inspire a staff to deliver that. And you’re only successful with both. If I inspire my staff, but the leadership team doesn’t believe in me, that’s not going to work. And then, if I get the confidence of the business but my staff doesn’t deliver, that doesn’t work. So you’ve got to do both.

How would you sum it all up for an aspiring IT leader who is looking to follow in your footsteps?

Well first, it’s a journey. You’re getting a summary, but this road was paved with bumps, bruises, setbacks, and a few failures. The key is to not let that hold back the aspiration or vision. It will, at times, require some resilience and courage, but IT affords us such a unique vantage point across the company. You’ve got to embrace learning, stay keenly observant and be agile. We can leverage insights that no one else can see and integrate them into the business mindset. While IT is a profession we do, as a business leader and strategic thinker, it’s about what we are.

Speak the language of the business and focus on impacting the business. Ask for business responsibilities in addition to your IT discipline — and ask to lead or heavily contribute, not just participate. Show them the value we can add. It’s possibly so much greater than you and they even realize. Go for it!

For more insights and advice from Dwayne Allen on how to redefine your value proposition, tune in to the Tech Whisperers podcast.