Data Readiness: At the Root of the User Experience

Integrated experiences are the confluence of information, integration, and interactions that connect your end users — customers, partners, employees — to everything they need or want from you.

At Boomi, we like to talk about Integrated Experiences as wish fulfillment.

For example, wouldn’t it be great if when you hire a new employee, they could fill out the eight or nine different forms they need to get started in one, easy-to-use portal? Where information like their address, phone number, and Social Security number is populated and securely protected? Where it’s shared immediately into Human Resources, Benefits, and Financial with no manual overlay necessary to get them on the job on Day One?

That’s wish fulfillment. And that journey to integrated experiences begins with your data.

Data is arguably your most important asset. But only if you can ensure it is accurate and accessible.

One great example of the concept of data readiness is the Australian Red Cross, which partnered with Boomi as part of its digital and modernization strategy to transform the way people engage with the charity.

A key objective was to create a single view of the organization’s more than 270,000 donors, 17,000 volunteers, 12,000 members, and 2,175 employees.

Boomi’s integration platform connects the data from the Red Cross’ core on-premises and cloud-based systems in real time, homogenizing data from diverse internal operations as well as the third parties in its ecosystem, such as fundraising partners that also tie in to the organization’s customer relationship management and financial systems.

Today, the Australian Red Cross is able to offer a personalized customer experience to its constituencies while automating administrative tasks that had taken up time and resources. That energy and funds can now be redirected toward humanitarian services. And the group’s new digital experience platform, called MyRedCross, gives its regular givers instant access to their donation history, tax receipts, and annual tax statements to streamline the giving experience.

CEO of Red Cross Australia Veronica Frost appreciates the 360-degree view of the organization’s donors, volunteers, members, and clients: “If we don’t have integrated systems and data, we can’t provide a good customer experience.”

To have a comprehensive view of trusted, complete, and current business intelligence while ensuring security and compliance, you must be able to find, connect, transform, and aggregate quality-assured data from all your global, edge-to-core data sources.

When you do that, you build a treasure trove of data that enables you to put your users first.

For more information about the role of data readiness in Integrated Experiences, go to:  https://boomi.com/integrated-experiences/