Decoding Salesforce’s plausible $11 billion bid to acquire Informatica

The iPaaS market in 2023, according to a Gartner report, garnered a revenue of $8 billion globally, growing from $6.5 billion in 2022.

MuleSoft, acquired by Salesforce in 2018 for $5.7 billion, offers the Anypoint Platform — an iPaaS service — that offers integration, automation, and API management capabilities.

Some of the platform’s components include the Design Center, which enables enterprise users to create integrations and APIs, the Exchange that helps share integration assets, the Flex Gateway, API Manager, and API Governance modules to manage integrations.

Informatica offers similar services via its Intelligent Data Management Cloud (IDMC) platform. Some of the services and components of the platform include cloud API and application integration, Cloud B2B Gateway, Cloud Integration, API Manager and API Center, and data integration among others.

However, the possible acquisition of Informatica by Salesforce would be against expectations as consolidation if the iPaaS market was expected to occur among relatively smaller vendors, said Maribel Lopez, principal analyst at Lopez Research.

“This kind of a mega acquisition would take a big player out of the market and may make it easier for smaller iPaaS vendors to compete,” Lopez said.