Deepfakes break through as business threat

Finally, some vendors are using AI to spot AI-generated deepfakes. “This is really a bit of an arms race,” Bondar says. “It’s an emerging space for companies that are trying to provide technology needed to protect organizations, but of course, on the other side, malicious actors are also working feverishly to make themselves even more effective in their nefarious agendas.”

The survey results don’t surprise Kevin Surace, chairman and CTO, Appvance, provider of AI-powered software testing tools. Deepfake scams are on the rise, but few executives want to talk about it, he says.

Deepfake voice messages are becoming common, he adds. “Anyone today can create this with no skills,” he says.