- 오디오에서 추론→음성 생성→실시간 소통···구글, “대화가 AI와 소통하는 핵심적인 방법될 것”
- AI의 ROI : 과대포장보다 실질적인 효과가 중요한 이유
- Apple doesn't need better AI as much as AI needs Apple to bring its A-game
- I tested a Pixel Tablet without any Google apps, and it's more private than even my iPad
- My search for the best MacBook docking station is over. This one can power it all
Discover what your workers really want

The modern workforce is made up of billions of people, each of whom has a specialized and unique relationship with work. But work is not really working right now. While leaders and employees’ expectations for work have continued to change, work itself has not. Over the past year, the world’s workspaces, company culture, tools, and leadership styles have not yet evolved to keep pace with workers’ newfound needs.
This year’s HP Work Relationship Index (WRI) uncovers that to improve the world’s relationship with work, our attention should be on the worker – a worker who wants to be treated as an individual, rather than simply as part of a collective workforce.
Put simply: To improve society’s relationship with work, the future of work needs a fundamental shift.
As businesses rethink work, leaders and knowledge workers are placing an ever-increasing emphasis on choice, customization, and autonomy. In fact, when asked what workers ideally needed to feel happy and productive at work, 95% of knowledge workers gave a unique and distinct response.
So, while many corporations still take a one-size-fits-all approach, the 2024 HP WRI reveals that workers are operating from a more personalized mentality. When asked about their relationship with work, at least two-thirds of knowledge workers and leaders are actively seeking a personalized experience at work. In fact, knowledge workers place such a high value on the potential of a personalized work experience that 87% globally would be willing to forgo a portion of their salary to get it.
Register here to read the results from HP’s Work Relationship Index, which surveyed 15,600 respondents across 12 countries.