Every Samsung TV announced at CES 2025: Best features coming to OLED, QLED, 8K models


Kerry Wan/ZDNET

Samsung has revealed its 2025 TV lineup, and while we don’t have exact specs yet, there are some intriguing new additions — including one eye-popping, large new offering.

Also: I saw Samsung’s 8K TV at CES 2025 – and these 3 new features stole the show

The showstopping glare-free technology from last year’s S95D is coming to two new sets, the Wireless One Connect box is expanding to more models, and the company’s biggest-ever consumer display makes its debut. It’s CES in Las Vegas, so you can bet it’s massive. Here’s our first look at Samsung’s 2025 TV lineup. 

1. Samsung Neo QLED 8K TVs

Samsung Neo QLED 8K QN990F

Kerry Wan/ZDNET

The company’s 8K QLEDs are the star of the show, and in 2025, two new models — the QN990F and QN900F — join the lineup. One thing that immediately jumps out from the press release is that the company is bringing its glare-free technology, previously found on the S95D, to these two sets. This technology does a pretty impressive job of reducing reflections, making it especially useful in brightly lit rooms. 

ZDNET’s Kerry Wan got a close look at the new models ahead of the CES announcement and found them to display surprisingly great contrast and brightness, even with the matte-frosted treatment.

Also: Samsung just unveiled a sleek new OLED smart monitor (and it’s not just for gamers)

If clutter is a concern, the QN990F specifically is getting the Wireless One Connect Box, which lets you plug your HDMI connections into a transmitter box instead of the television and beams your content (even 8K) wirelessly at 120Hz to your set, even if it’s not in direct line of sight.

The QN990F and QN900F are also getting access to the Samsung Art Store, which lets you access more than 3,000 art pieces from museums around the world to use as a screensaver.

We don’t have exact pricing specs yet, but the press release calls both of these sets “ultra-premium.” For reference, 2024’s models ranged from $3,500 to $8,000.

2. Samsung Neo QLED 4K TV expands to 115 inches

Samsung’s Neo QLED 4K lineup includes three models this year, the QN90F, QN80F, and the QN70F.  The QN90F, the best of the bunch, gets impressive glare-free technology along with the NQ4 AI Gen3 processor, a 165Hz refresh rate, and a 115-inch option, Samsung’s biggest-ever consumer display. 

Those specs alone make the 4K model a prime contender for gamers who want a high-quality screen but don’t want to fork up for the 8K sets. The tier-down QN80F tops out with a still-impressive 100-inch option.

3. Samsung OLED TVs with improved glare-free screens

Samsung S95F OLED TV

Kerry Wan/ZDNET

Three new models make up Samsung’s OLED family this year, the S95F, S90F, and S85F. The S95F is the flagship of the bunch, and Samsung says this year’s version is brighter than ever (the world’s brightest, at least according to the press release), has an upgraded AI processor, a 165Hz refresh rate, and comes with improved glare-free technology.

These models, like the others on this list, will feature the company’s latest Vision AI tools, including Click to Search to pull more context of what’s on screen, AI-generated transcriptions, and more.

4. Samsung Lifestyle TVs include a Frame ‘Pro’

Samsung The Frame TV Pro 2025 QLED

Kerry Wan/ZDNET

Samsung’s “Lifestyle” category is the most robust, consisting of The Frame, The Frame Pro, The Terrace, The Premiere, The Freestyle 2nd Gen, and others. The Frame Pro adds a Neo QLED display, a first for the model, boosting better brightness and contrast levels, and adds the Wireless One Connect Box, making a true “artwork” look easier to achieve. 

Also: Samsung and Google will unveil their open-source Dolby Atmos alternative at CES 2025

It’s worth noting that Samsung advises having a Wi-Fi 7 connection to fully leverage the Wireless One Connect Box, but the transmitter will work just fine with more common Wi-Fi standards like 5 and 6. Full specs, including pricing, for all the TVs mentioned above, will be announced later on.





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