Evolving Security Products for the new Realities of Living Life From Home | McAfee Blogs

Announcing McAfee’s Enhanced Consumer Security for New Consumer Realities

With millions of people continuing to work and study remotely, scammers have followed them home—generating an average of 375 new threats per minute so far this year. In response, our enhanced consumer portfolio directly addresses the new needs and new threats people face.

McAfee Labs found that these new threats via malicious apps, phishing campaigns malware, and more, according to its McAfee COVID-19 Threat Report: July 2020, which amounted to an estimated $130 million in total losses in the U.S. alone.

To help people stay safer and combat these threats, today we announced our latest consumer security portfolio. Our enriched products come with better user experiences such as a native Virtual Private Network (VPN), along with new features, including integrated Social Media and Tech Scam Protection—all of which are pressing security essentials today.

Specifically, our product lineup has been updated to include:

Boosts to security and privacy

Scams involving tech support and product activation have continued to sneak into people’s inboxes and search results, which require a critical eye to spot. Here are some tips on how to identify these scams. We’re making it easier for people to stay safer with new features such as:

• Tech Scam Protection: McAfee® WebAdvisor now provides a warning when visiting websites that can be used by cybercriminals to gain remote access to your PC, helping combat the  $55 million total fraud loss in the U.S. due to tech scams.
• Advanced Malware Detection: McAfee enhanced its machine learning capabilities to improve overall time to detect emerging threats across devices as well as added protection against file-less threats.

Improvements make it easier for you to stay safer

With jobs and things that simply need to get done “right now,” security can be an afterthought. Sometimes that desire for convenience has consequences, leading to situations where people’s devices, data, and personal information get compromised. In response, we’re doing our part to make security more intuitive so that people can get things done quickly and safely:

• A Better User Experience: An improved PC and app experience with easier navigation and readable alerts, and clear calls to action for faster understanding of potential issues.
• Native VPN: Easier access to VPN and anti-malware device protection via one central place and log-in.
• Updated Password Protection: Access iOS applications even faster with automatically filled in user account information and passwords in both apps and browsers on iOS devices.

Further security enhancements for today’s needs and tomorrow’s threats

With people’s newfound reliance on the internet, we’ve made new advances that help them live their increasingly connected lives—looking after security and privacy even more comprehensively than before on security and the apps they use:

• Optimized Product Alerts: Redesigned product alerts, so consumers are better informed about possible security risks, with a single-click call to action for immediate protection.
• Social Media Protection: To help prevent users from accidentally visiting malicious websites, McAfee now annotates social media feeds across six major platforms – Facebook, Twitter, YouTube, Instagram, Reddit, and LinkedIn.
• Enhanced App Privacy Check: Consumers can now easily see when mobile apps request personal information, with app privacy now integrated into the main scan of Android devices.

McAfee is on a journey to ensure security allows users to be as carefree as possible online, now that more time is spent on devices as consumers navigate a new normal of life from home. For more information on our consumer product lineup, visit https://www.mcafee.com/en-us/antivirus/mcafee-total-protection.html

Stay Updated 

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