Google Shopping gets an AI-powered upgrade. Here's how to access it

When online shopping, many people instinctively search for the product name on Google to find product options and retailers. Now, the Google Shopping experience is getting upgraded to become more personalized and helpful with artificial intelligence (AI). 

On Tuesday, Google introduced several upgrades to its shopping experience, with one of the standouts being a new AI-generated brief in Google Shopping that offers users more in-depth insights on what to search for and the top products that match their needs. 

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For example, Google shared that if someone searched “Men’s winter jacket for Seattle,” the AI brief would include important information to consider while investing in a new coat and top products that match the search, explaining why they are the best fit. 

Those interested in conducting more thorough research will also be shown links to relevant articles. The brief will also feature categories that give users an organized view of the products and “dynamic filters,” which let users apply specific criteria to better meet their needs.  

Google Shopping has also introduced a new homepage with a personalized feed that features shoppable products and videos based on user preferences. To access this feed, users need to click the Google Shopping logo or visit the standalone webpage. 

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Lastly, there is a new deals page with personalized deals that users can browse through. It is accessible from the new “Deals” tab at the top of your Google Shopping Page. 

The new Google Shopping is rolling out to users today on mobile and desktop. Google warns that the AI-generated briefs will have an “experimental” label since they may not always get all the information right as they are AI-generated. As a result, Google welcomes all feedback.