Google's new AI shopping tool just changed the way we shop online – here's why

In recent years, Google Search’s shopping features have evolved to make Search a one-stop shop for consumers searching for specific products, deals, and retailers. Shoppers on a budget can scour Search’s Shopping tab during major sale events to see which retailer offered the best deal and where.

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But often, consumers miss out on a product’s most productive discount, paying more later because they don’t want to wait again. During this year’s Google I/O developer conference, Google aims to solve this problem with AI.

Shopping in AI Mode

Shopping in Google’s new AI Mode integrates Gemini’s capabilities into Google’s existing online shopping features, allowing consumers to use conversational phrases to find the perfect product.

Additionally, once you’ve found the correct product, you can set which size, color, and price comprise your perfect discount, and once that deal exists, Google AI can purchase it for you.

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For example, perhaps you want to buy the Google Pixel Buds Pro 2 earbuds in the color Porcelain, but you want to wait until they’re $189. Input those details in the “track price” tab, and once that item is on sale, Google AI will buy it for you on the retailer’s website using your Google Pay credentials.

Availability

According to Google, this feature’s availability is limited to the US at launch and will be accessible to users on a rolling basis in the coming months.

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