How data literacy allows gen AI to drive productivity at Dow

With a huge amount of innovation going into the gen AI products marketplace, large, global companies must improve their ability to leverage these technologies. But what does it take to build a culture that embraces gen AI? For Melanie Kalmar, the answer is data literacy and a strong foundation in tech. Learn how she, her team, and the executive committee create a “gen AI ready” culture.

How do data and digital technologies impact your business strategy?

At the core, digital at Dow is about changing how we work, which includes how we interact with systems, data, and each other to be more productive and to grow. Data is at the heart of everything we do today, from AI to machine learning or generative AI. This work is not new to Dow. We’ve been leveraging predictive technologies, or what I call traditional AI, across our enterprise for nearly two decades with R&D and manufacturing, for example, all partnering with IT.