How Mobily plans to be a leading digital innovator in the region

A. Our collaborations with leading technology providers are crucial. They not only supply us with the latest advancements in technology but also with invaluable expertise that complements our internal capabilities. These strategic alliances play a significant role in accelerating our digital transformation journey. They enable us to construct a resilient and agile IT infrastructure that’s not just about keeping pace with current trends but also about anticipating and shaping future ones. Through these partnerships, we’re able to deploy advanced services and solutions rapidly, ensuring that our customers have access to the best and most secure digital experiences available. Furthermore, these relationships foster a culture of innovation within Mobily, encouraging our teams to think beyond conventional parameters and drive continuous improvement in all our service offerings. 

Q. In what ways is AI technology contributing to Mobily’s operations and services?

A. AI is not just a game-changer; it’s become the cornerstone of our operational evolution, driving efficiency and innovation across all fronts. By integrating AI into our systems, we’re seeing marked improvements in network performance and reliability, enabling us to predict and prevent potential issues before they impact customers. We deployed AI-based solutions during the Hajj season that leverage automation and big data to improve network optimization and enhance throughput. The solutions deployed to monitor and assess the network to correct any anomalies, thereby enhancing performance and service experiences. This revolutionizes the way pilgrims connect during their pilgrimages by ensuring reliable and smooth connectivity throughout the Hajj season. Moreover, these solutions maximize our network capabilities and enhance user experiences in traffic-heavy locations. In customer service, AI allows us to offer more personalized interactions and recommendations, enhancing the customer experience and satisfaction. Internally, AI streamlines our processes, automates routine tasks, and facilitates data-driven decision-making, which significantly increases productivity and allows our human talent to focus on more strategic initiatives. As we continue to harness the power of AI, it’s reshaping the way we operate, positioning Mobily not just as a telecoms provider, but as a leading digital innovator in the region.

Q. Looking ahead, what are the main areas Mobily plans to invest in during 2024?

A. In 2024, our investment strategy is set to focus on key areas that will strengthen our core infrastructure, broaden our portfolio of services, and lay the groundwork for the future landscape of digital offerings. A significant portion of our investments will be channelled into expanding our digital infrastructure capabilities, which is essential for supporting the burgeoning ecosystem of connected devices and next-gen IoT solutions. We are also committed to pushing the boundaries of AI, harnessing its power to revolutionize customer experiences and operational efficiencies. These targeted investments are a testament to our dedication to not just keeping up but leading the charge in the rapidly evolving tech landscape. As we progress, our vision is to transcend traditional telecommunications boundaries, moving towards becoming a TMT leader. This ambition reflects our commitment to driving digital innovation and excellence, offering cutting-edge solutions that redefine the market and empower our customers in the digital age.