Marketing Velocity (MV) Reimagined Welcomes Learning: The One MV Story

Align, Align, Align – If you’re a Cisco partner marketer, this mantra is likely familiar.

“We need to align sales and marketing to generate more reliable leads.” “We need to align with our leader’s priorities for a unified approach.” “We need to align with Cisco marketing strategy to best engage our customers.” Sound familiar?

At a fundamental level, we all understand why alignment is crucial. It ensures consistent communication with customers, builds credibility, streamlines marketing efforts and maximizes business results. Despite this understanding, maintaining alignment remains a challenge. Why else would we still be discussing it?

Marketing moves fast – we’re constantly learning and adapting. So, how can Cisco provide the necessary information to help you stay aligned quickly? Enter Marketing Velocity Learning.

Let’s welcome Marketing Velocity Learning to Marketing Velocity Central

Everything co-marketing at Cisco begins with Marketing Velocity. Early in FY25, we launched the first phase of the Reimagined Marketing Velocity experience, transforming your demand generation experience by enabling you with the right assets and campaigns.

Now, for the first time, Marketing Velocity Learning and Central are coming together to become One Marketing Velocity where partners like you can access always-on marketing learning content alongside campaigns, ensuring alignment from strategy to execution in one cohesive experience.

What’s in it for you?

• Personalized Recommendations: Stay updated on Cisco marketing strategies with tailored recommendations.
• Unified Platform: Fulfill all your Cisco marketing needs in one place—no more platform hopping.
• Progress Tracking: Monitor your progress on individual learnings, modules, and courses.
• Guided Learning Paths: Eliminate guesswork with clear pathways for continued learning.
• Immediate Application: Apply your learnings to the latest campaigns and maximize Cisco marketing expertise.
• Exclusive Access: Explore topics on Cisco marketing strategy, industry trends, thought leadership, and Cisco marketing tools.

The best part? It’s always-on, self-serve, and constantly updated. Discover, complete, and track courses tailored to your needs anytime.

Whether you’re familiar with Marketing Velocity Central, Marketing Velocity Learning, or both, we promise that by learning, aligning, and activating campaigns from the One Marketing Velocity, you’ll unlock maximum benefits as a Cisco partner marketer.

Achieve More with Marketing Velocity

Partners leveraging Marketing Velocity can drive up to 5.2x more pipeline* on average than those who don’t. We invite you to take advantage of these benefits and explore how our new unified experience can accelerate your time to market and drive demand for you.

*Based on FY24 internal MV analysis on partner performance

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