Nvidia accelerates enterprise adoption of generative AI

Nvidia AI Foundations is a family of cloud services with which enterprises will be able to build their own large language models (LLMs), the technologies at the heart of generative AI systems, and run them at scale, calling them from enterprise applications via Nvidia’s APIs.

There’ll be three Foundations services at launch, still in limited access or private preview for now: NeMo for generating text, Picasso for visuals, and BioNeMo for molecular structures. Each of the three offerings will include pre-trained models, data processing frameworks, personalization databases, inference engines, and APIs that enterprises can access from a browser, Nvidia said.

NeMo, the text-based service, includes a variety of pre-trained AI models that users can further train on their own data to customize them with domain-specific knowledge.

Financial data provider Morningstar is already studying how it can use NeMo to extract useful information about markets from raw data, drawing on the expertise of its staff to tune the models.

The Picasso service will enable enterprises to train models to generate custom images, videos and even 3D models in the cloud. Nvidia is partnering with Adobe to deliver such generative capabilities inside its tools for creative professionals such as Photoshop and After Effects.

Bleach of copyright

Nvidia is seeking to clean up graphical generative AI’s reputation for playing fast and loose with the rights of the artists and photographers on whose works the models are trained. There are concerns that using such models to create derivative work could expose enterprises to lawsuits for breach of copyright. Nvidia hopes to allay those concerns by striking a licensing deal with stock image library Getty Images, which says it will pay royalties to artists on revenue generated by models trained on the works in its database.