Oracle adds AI capabilities to its Fusion Cloud CX

According to Oracle, this capability will help marketing, and sales teams find the right members of B2B buying groups for marketing activation and direct sales engagement.

“The new AI scoring capabilities within Oracle Unity CDP enable enterprises to grow account-based revenue and generate more B2B deals by helping identify the right contacts at target accounts and improving opportunity qualification,” the company said.

In May 2022, Oracle integrated its Customer Data Platform into its service software inside Cloud CX.

The latest update includes another capability, named seller engagement recommendations, that aims to help sales teams by increasing buyer engagement and accelerating purchase decisions.

“The new AI capabilities within Oracle Sales enable sellers to generate more deals by delivering highly-targeted recommendations on specific products to offer, insights on the buyers’ role and engagement level, and additional contacts for key opportunities,” the company explained.

Oracle competes with several companies including Salesforce, SAP, ServiceNow, Tealium, Twilio, Adobe, and ActionIQ in the customer relationship management (CRM) market.