Oracle’s $115 million privacy settlement could change industry data collection methods

The settlement filing noted that Oracle had delivered extensive material via discovery. “Oracle ultimately produced over 160,000 pages of responsive documents to Plaintiffs, as well as over 283 videos consisting largely of internal discussions of the technical operation of Oracle’s data collection and use practices, spanning approximately 173 hours,” the filing said. 

The money is slated to go to United States residents “whose personal information, or data derived from their personal information, was acquired, captured, or otherwise collected by Oracle Advertising technologies or made available for use or sale by or through Oracle’s ID Graph, Data Marketplace, or any other Oracle Advertising product or service from August 19, 2018 to the date of final judgment in the Action.”

The settlement was more specific about Oracle’s actions: “Oracle has confirmed that its ad tech products— including Oracle Cloud Data Management Platform (comprising the BlueKai business, including the BlueKai ‘Core Tag’ tracking mechanism and associated cookies and pixels, Datalogix, and the Data Marketplace); Digital Audiences (including OnRamp, the primary Oracle service utilizing Oracle’s ID Graph); and Cross-Device tracking—will no longer exist as of September 30, 2024. Oracle has also announced that it will automatically delete its customers’ data ‘once [its] obligations are met’ and will ‘end relationships with data providers’.”