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From banquet to bistro: How the product model is transforming the business of technology
Instead of organizing by skillset—developers here, testers there—product teams are cross-functional by design. They bring together the full lifecycle of expertise required to support a capability like configure-price-quote (CPQ), digital commerce, or fulfillment. They don’t just build software; they own strategy, delivery, iteration, and ultimately, outcomes. And that last word is key: outcomes. In a project model, teams are measured by what they deliver—how many story points they burn down, how fast they release features….
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