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Google's AI Overviews will decimate your business – here's what you need to do
Lester Mapp / Elyse Betters Picaro / ZDNET 54.6%! That’s how much organic click-through rates drop when Google adds an AI overview to a search query. 😲 I’ll give you a second to finish clutching your pearls. In a recent comprehensive study by Tracy McDonald from Seer Interactive, Tracy analyzed 10,000 keywords with informational intent ranking in the top 20 positions. The research showed a significant decline in engagement. To validate these findings, the data…
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