PR Awards Asia 2021: Winners announced

On this 20^th anniversary edition of the PR Awards Asia, we announce the full list of winners. The full shortlist can be viewed here. 

The Grand Prix award for Campaign of the Year went to Japan’s Tuna Scope, which achieved much global attention. OPRG’s ‘Breathing Cleaner and Healthier Air’ campaign for Philips also impressed judges as it bagged the Gold award for APAC PR Campaign of the Year.

H+K Strategies’ Asia president HS Chung proved her success and influence with the PR Agency Head of the Year title while Mutant won for Best Culture. Massive congrats as well to Sandpiper Communications for bagging APAC PR Consultancy of the Year.

Ogilvy, which picked up awards for work across the region, was certainly a big winner with a Gold for ‘Project Uni-Form’ in Taiwan, another Gold for an anti-fraud campaign from Ogilvy China, and a Bronze for its #EmbracingNewNorms campaign for AIA Singapore. BCW too had a great year as it recorded seven wins in total including three Golds.

Edelman too won several awards and dominated the Public Sector category winning both Gold and Silver for two separate campaigns. The former was designed to earn domestic tourism dollars for Singapore Tourism Board, and the latter a moving campaign for the Singapore Prison Service. 

ERA Myanmar was undoubtedly the best performing indie as it took home a whopping six awards in total including two Golds. Australia’s Icon Agency also impressed with four awards including two Golds. 

Weber Shandwick China’s ‘Champion Restart’ campaign for Nike also proved popular with the judges as it scooped two Golds. Dentsu too showed a strong presence in the winners list by way of its Wagyu Newspaper and much-talked-about Tuna Scope campaigns. Well done as well to MSL that gained five awards, and Golin and The Hoffman Agency which took home three each.

Please find below the list of winners so far, which you can also access here.  

********GRAND PRIX   

CAMPAIGN OF THE YEAR

Winner
TUNA SCOPE 2020
Kura Sushi, Inc.
Japan

********REGIONAL CAMPAIGN CATEGORIES

AUSTRALIA/NEW ZEALAND PR CAMPAIGN OF THE YEAR

GOLD:
Donation Dollar
The Royal Australian Mint
Herd MSL, Saatchi & Saatchi Melbourne
Australia
CA01.369938

SILVER:
GME: Where The Bloody Hell Am I?
GME
We Are Different
Australia
CA01.370122

BRONZE:
MEET, turning an assumed latecomer into a pioneer
Proform Foods
The PR Group
Australia
CA01.369226

GREATER CHINA PR CAMPAIGN OF THE YEAR

GOLD:
PROJECT UNI-FORM
VOGUE x ANGUS CHIANG
Ogilvy Taiwan
Taiwan
CA02.369132

SILVER:
HPV Goes Viral!
Merck Sharp & Dohme (I.A.) LLC Taiwan Branch
Era Ogilvy
Taiwan
CA02.368110

BRONZE:
Beyond Difference, Love is LOVE.
Gilead Sciences HK Ltd. Taiwan Branch
HealthCom, Elite PR Group
Taiwan
CA02.370225

JAPAN/KOREA PR CAMPAIGN OF THE YEAR

GOLD:
TUNA SCOPE 2020
Kura Sushi, Inc.
DENTSU INC.
Japan
CA03.369554

SILVER:
＃Let’s connect Santaro
KDDI
DENTSU INC.
Japan
CA03.369913

BRONZE:
Eau de Holiday
Hotels.com
Weber Shandwick Singapore
South Korea
CA03.369647

SOUTH ASIA PR CAMPAIGN OF THE YEAR

GOLD:
Britannia Marie GOLD: My Startup-2.0: Home-makers Turn Job-Creators
Britannia
Genesis BCW
India
CA04.369340

SILVER:
The Power of One Vivo
Vivo
Ruder Finn India
India
CA04.370392

BRONZE:
Zoom – Connecting Lives
Zoom Video Communications
Candour Communications
India
CA04.370420

SOUTHEAST ASIA PR CAMPAIGN OF THE YEAR

GOLD:
Don’t Make Ads, Make TikToks
TikTok
Allison + Partners
Singapore
CA05.368986

SILVER:
Save Our Seafarers
Uniteam Marine
ERA Myanmar
Myanmar
CA05.367038

ASIA-PACIFIC PR CAMPAIGN OF THE YEAR

GOLD:
Breathing Cleaner and Healthier Air with Philips
Philips
Omnicom Public Relations Group
Singapore
CA06.368999

SILVER:
Light for Hope and Asia Smiles
Marriott International
N/A
Hong Kong SAR
CA06.370817

BRONZE:
We Bare Bears The Movie
WarnerMedia
FleishmanHillard Manila, Agrakom PR, Cross Public Relations, In.Deed Communications
Philippines
CA06.368225

********PR CONSULTANCY CATEGORIES

AUSTRALIA/NEW ZEALAND PR CONSULTANCY OF THE YEAR

Winner
Eleven
Australia
CN01.370037

Commendation
Anthem
New Zealand
CN01.367823

GREATER CHINA PR CONSULTANCY OF THE YEAR

Winner
Switching-Time
China
CN02.369100

JAPAN/KOREA PR CONSULTANCY OF THE YEAR

Winner
Weber Shandwick North Asia (Japan & Korea)
South Korea
CN03.369643

SOUTH ASIA PR CONSULTANCY OF THE YEAR

Winner
MSL INDIA
India
CN04.369202

Southeast Asia PR Consultancy of the Year

Winner
ERA Myanmar
Myanmar
CN05.367180

ASIA-PACIFIC PR CONSULTANCY OF THE YEAR

Winner
Sandpiper Communications
Singapore
CN06.370885

BOUTIQUE PR CONSULTANCY OF THE YEAR

Winner
Bud Communications
Singapore
CN07.367894

SPECIALIST CONSULTANCY OF THE YEAR

Winner
KIWI Communications
China
CN08.370244

********PANDEMIC RESPONSE

BEST USE OF DIGITAL (COVID-19)

Gold:
TUNA SCOPE 2020
Kura Sushi, Inc.
DENTSU INC.
Japan
CR01.369569

Silver:
MTV Lockdown Companion… Acing The New Normal
Viacom18 Media Pvt. Ltd
N/A
India
CR01.369024

Bronze:
K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic
K11 Concepts Ltd
N/A
Hong Kong SAR
CR01.368131

CRISIS MANAGEMENT (COVID-19)

Gold:
IndiGo Lean Clean Flying Machine
IndiGo
Genesis BCW
India
CR02.369420

Silver:
Road to Recreate
adidas
Current Global
Singapore
CR02.369496

Bronze:
The Slum That Beat Covid
Bill & Melinda Gates Foundation
Weber Shandwick India
India
CR02.370491

INTERNAL COMMUNICATIONS (COVID-19)

Gold:
Making Accounting More Free
ROBOT PAYMENT Inc.
OFFSIDE Inc.
Japan
CR03.370584

Silver:
PROTECTING OUR PEOPLE: THE SMALL THINGS COUNT
DHL Supply Chain Asia Pacific
N/A
Singapore
CR03.369123

Bronze:
Gilead Step Up Challenge
Gilead Sciences
APCO Worldwide
Singapore
CR03.369601

REPUTATION AND ISSUES MANAGEMENT (COVID-19)

Gold:
Grab Cares: Supporting Our Community During Covid Times
Grab
IN.FOM Pte Ltd
Singapore
CR04.369533

Silver:
Reassuring Australians during a global pandemic
Coles
N/A
Australia
CR04.368951

Bronze:
Save Our Seafarers
Uniteam Marine
ERA Myanmar
Myanmar
CR04.367037

********COMPANY CATEGORIES

BEST CULTURE OF THE YEAR

Winner
Mutant Communications
Singapore
PT01.369172

*******INDIVIDUAL / TEAM CATEGORIES

PR AGENCY HEAD OF THE YEAR

Winner
HS Chung
Hill and Knowlton Asia
South Korea
PT03.367778

PR COMMUNICATIONS TEAM

Winner
Corporate Brand & Communications
Godrej Group
India
PT04.367759

Commendation
AIA Singapore Brand and Corporate Communications Team
AIA Singapore
Singapore
PT04.367245

PR PROFESSIONAL OF THE YEAR (AGENCY)

Winner
Carbo Yu
Sinclair
Hong Kong SAR
PT05.369434

Commendation
David Lian
Zeno Group
Singapore
PT05.369238

PR PROFESSIONAL OF THE YEAR (IN-HOUSE)

Winner
Betty Tian
Marriott International
China
PT06.368319

YOUNG PR PROFESSIONAL OF THE YEAR

Winner
Crystal Leung
Sinclair
Hong Kong SAR
PT07.369495

ARTS, ENTERTAINMENT & MEDIA

Gold:
WAGYU NEWSPAPER
NATIONAL FEDERATION OF AGRICULTURAL COOPERATIVE ASSOCIATIONS（ZEN-NOH）
DENTSU, INC
Japan
C01.368807

Silver:
MTV Lockdown Companion… Acing The New Normal
Viacom18 Media Pvt. Ltd
N/A
India
C01.369031

Bronze:
Celebrating the life of Human Computer: Shakuntala Devi
Amazon Prime Video
N/A
India
C01.369810

AUTOMOTIVE & TRANSPORT

Gold:
Save Our Seafarers
Uniteam Marine
ERA Myanmar
Myanmar
C02.367042

Silver:
Mission Navarra
Nissan Motor Limited
Edelman
Hong Kong SAR
C02.370267

Bronze:
Porsche Asia Pacific Forza Cup
Porsche Asia Pacific
Golin
Singapore
C02.370399

BRAND DEVELOPMENT (PRODUCT)

Gold:
XIAOMI – MI FOR INDIA
Xiaomi
Ruder Finn India
India
C03.369765

Silver:
GME: Where The Bloody Hell Am I?
GME
We Are Different
Australia
C03.370108

Bronze:
NESCAFÉ Ready-to Drink Aluminum Can
Nestlé (Thai) Ltd
ABM Connect co.,ltd.
Thailand
C03.369625

Bronze:
The Chicken Dance
Kentucky Fried Chicken
ERA Myanmar
Myanmar
C03.367646

BRAND DEVELOPMENT (SERVICE)

Gold:
FlyBetter FlySafe with Emirates
Emirates
Redhill
Japan
C04.369245

BUSINESS-TO-BUSINESS

Gold:
MongGa, the largest online night market in Taiwan
iCHEF
The Hoffman Agency
Taiwan
C05.370262

Silver:
Snapdragon Tech Summit 2020 in China
Qualcomm
BCW
China
C05.370118

Bronze:
Steady Power
Ta Ya Electric Wire & Cable Co., LTD.
Ogilvy Taiwan
Taiwan
C05.369701

CAUSE-RELATED – DIVERSITY & INCLUSION

Gold:
PROJECT UNI-FORM
VOGUE x ANGUS CHIANG
Ogilvy Taiwan
Taiwan
C06.368994

Silver:
Britannia Marie Gold: My Startup-2.0: Home-makers Turn Job-Creators
Britannia
Genesis BCW
India
C06.369332

Bronze:
Dove #StopTheBeautyTest
Hindustan Unilever, Dove
MSL
India
C06.370058

CAUSE-RELATED – PUBLIC AWARENESS

Gold:
Truly Incredible Care
Carers Victoria
Icon Agency
Australia
C07.368871

Silver:
Beyond the Medicine – Empowering patients in Japan
Janssen
N/A
Japan
C07.370345

Bronze:
Donation Dollar
The Royal Australian Mint
Herd MSL, Saatchi & Saatchi Melbourne
Australia
C07.369933

CONSUMER LAUNCH

Gold:
IKEA China FY21 Kick-off “MY HOME VALUES”
Ingka Procurement Wholesale (Shanghai) Co., Ltd.
YGGBi Communications Consultancy
China
C08.367943

Silver:
FWD Insurance: vCAN live a good life
FWD Life Insurance Company (Bermuda) Limited
Sinclair
Hong Kong SAR
C08.370595

Bronze:
From mother’s bags to family bags
Daio Paper Corporation
Dentsu Public Relations Inc. and Dentsu Inc.
Japan
C08.370469

CORPORATE BRANDING

Gold:
Getting The World Travelling Safely Again
Collinson
Golin
Hong Kong SAR
C09.370221

Silver:
WAGYU NEWSPAPER
NATIONAL FEDERATION OF AGRICULTURAL COOPERATIVE ASSOCIATIONS（ZEN-NOH）
DENTSU, INC
Japan
C09.368814

Bronze:
From the World’s Factory to the World’s Engine
Lenovo
Burson Cohn & Wolfe
China
C09.370620

CORPORATE PUBLICATIONS

Gold:
Logistics of Things
DHL
N/A
Singapore
C10.369183

Silver:
SK hynix in China
SK hynix
Hill+Knowlton Strategies Shanghai
China
C10.368972

Bronze:
Reinventing the value of diagnostics
Roche Diagnostics
N/A
Singapore
C10.370421

CORPORATE SOCIAL RESPONSIBILITY

Gold:
Donate Your Time for Underprivileged Students
LinkedIn
BCW
China
C11.369140

Silver:
Coca-Cola Going Beyond Supporting to Empowering Dignity Kitchen
Coca-Cola China Limited
Ernest & Donald Marketing Communications Ltd
Hong Kong SAR
C11.370065

Bronze:
Swire Properties White Christmas Express
Swire Properties
N/A
Hong Kong SAR
C11.368123

E-COMMERCE

Gold:
Goose Island Starter Pack From Social to E-Commerce
AB-InBev Goose Island
DeVries Global
China
C12.369790

ENVIRONMENTAL

Silver:
GoGreener: Building an eco-conscious culture in Indonesia
Gojek
N/A
Indonesia
C13.370718

Bronze:
“Go Paperless”: A Click to Inspire Hope
Manulife Hong Kong
FleishmanHillard Hong Kong
Hong Kong SAR
C13.370393

EXPERIENTIAL PR

Gold:
ASB Borrow Eden Park
ASB
Anthem
New Zealand
C14.367851

Silver:
CDIFS x Audi– alliance marketing for market expansion
Chengdu International Finance Square
N/A
China
C14.368899

Bronze:
Eau de Holiday
Hotels.com
Weber Shandwick Singapore
South Korea
C14.369648

FINANCIAL COMMUNICATIONS

Gold:
OR IPO–Together for the Greater Growth
PTT Oil and Retail Business Plc.
Ogilvy Public Relations Worldwide Limited
Thailand
C15.369798

Silver:
Securing the future for two large Singaporean companies
Sembcorp Marine and Sembcorp Industries
Klareco Communications
Singapore
C15.369401

Bronze:
Money Relationship Monitor
St. James’s Place Wealth Management Asia
Sandpiper Communications
Singapore
C15.368970

HEALTH & WELLNESS

Gold:
You Haven’t Been Drinking Alone
Alcohol and Drug Foundation
Icon Agency
Australia
C16.368869

Silver:
Weaving Garment Workers Together
SMART Myanmar
ERA Myanmar
Myanmar
C16.367800

Silver:
Champion Restart
Nike
Weber Shandwick
China
C16.369635

HEALTHCARE: ETHICAL

Gold:
HPV Men’s Talk : The Unspeakable Male Cancer
Merck Sharp & Dohme (I.A.) Corp. Taiwan Branch
MediCom APAC, Elite PR Group
Taiwan
C17.370303

Silver:
“Chickenpox Boy” Breaks Varicella Stereotypes
Merck Sharp & Dohme (I.A.) Corp. Taiwan Branch
MediCom APAC, Elite PR Group
Taiwan
C17.369956

Bronze:
Not just Covid-19: the neglected pneumonia
Pfizer Taiwan
One For All Public Relations Consultants Co.,Ltd
Taiwan
C17.368984

INFLUENCER MARKETING

Gold:
#GroomTheirFuture with Gillette Barber Suraksha (Safety) Programme
Gillette India
Genesis BCW
India
C18.369279

Silver:
#HOMETEAM
adidas
Current Global
Singapore
C18.369444

Bronze:
Rule The New
AB InBev
MSL
India
C18.370050

INTEGRATED MARKETING

Gold:
Whisper #KeepGirlsInSchool
P&G
20:20 MSL
India
C19.370571

Gold:
GME: Where The Bloody Hell Am I?
GME
We Are Different
Australia
C19.370114

Silver:
Launching QT Auckland with NZ’s Biggest Staycay
QT Hotels & Resorts
Sling & Stone
New Zealand
C19.369942

Bronze:
Eau de Holiday
Hotels.com
Weber Shandwick Singapore
South Korea
C19.369689

INTERNAL COMMUNICATIONS

Gold:
Now is Our Time: Internal Call to Win
Manulife Hong Kong
N/A
Hong Kong SAR
C20.369240

Silver:
APAC goes global
Dentsply Sirona
N/A
Hong Kong SAR
C20.369433

Bronze:
Roche Diagnostics APAC 2020 Regional Meeting Unlocking Opportunity
Roche Diagnostics Asia Pacific
The Carrot Collective
Singapore
C20.368889

MEDIA RELATIONS

Gold:
Effective media engagement during COVID-19
Gojek
N/A
Indonesia
C21.370524

Silver:
LP10 Perfect 10 Launch Perfect Location and Eco-Rich
Nan Fung Development Ltd
Bentley Communications Ltd
Hong Kong SAR
C21.369726

Bronze:
Standing out in a cybersecurity crowd
Proofpoint
BCW ANZ
Australia
C21.369142

NON-PROFIT

Gold:
Donation Dollar
The Royal Australian Mint
Herd MSL, Saatchi & Saatchi Melbourne
Australia
C22.369935

Silver:
Love Beyond Borders
Médecins Sans Frontières
Era Ogilvy
Taiwan
C22.368109

Bronze:
Love Knows No Distance
St. Camillus Hospital Penghu
One For All Public Relations Consultants Co.,Ltd
Taiwan
C22.368981

PR EVENT

Gold:
Welcome aboard! Luxurious journey with Galaxy Z Fold2
Samsung Electronics Taiwan
Pilot Group
Taiwan
C23.369959

Silver:
CDIFS x Audi– alliance marketing for market expansion
Chengdu International Finance Square
N/A
China
C23.368895

Bronze:
Manulife Life Goes On Online Sneaker Drop
Manulife Singapore
AKA Asia, Tribal Worldwide Singapore Pte Ltd
Singapore
C23.371039

PROMOTIONAL ACTIVITY

Gold:
Manulife Life Goes On Online Sneaker Drop
Manulife Singapore
AKA Asia, Tribal Worldwide Singapore Pte Ltd
Singapore
C24.371040

Silver:
The Chicken Dance
Kentucky Fried Chicken
ERA Myanmar
Myanmar
C24.367652

Bronze:
#EmbracingNewNorms
AIA Singapore
Ogilvy Singapore, DSTNCT
Singapore
C24.367243

PUBLIC AFFAIRS

Gold:
Save Our Seafarers
Uniteam Marine
ERA Myanmar
Myanmar
C25.367045

Gold:
Making Accounting More Free
ROBOT PAYMENT Inc.
OFFSIDE Inc.
Japan
C25.370624

Bronze:
Survivor led government advocacy on anti-human trafficking interventions
Kamonohashi Project
Chase India
India
C25.369270

PUBLIC EDUCATION

Gold:
Gone in an instant – Anti-Fraud Exh
Tencent
Ogilvy Beijing
China
C26.368144

Silver:
The Slum That Beat Covid
Bill & Melinda Gates Foundation
Weber Shandwick India
India
C26.369640

Bronze:
You Haven’t Been Drinking Alone
Alcohol and Drug Foundation
Icon Agency
Australia
C26.368868

PUBLIC SECTOR

Gold:
SingapoRediscovers: Promoting Singapore to Singaporeans (Earned Domestic Recovery)
Singapore Tourism Board
Edelman Singapore
Singapore
C27.368543

Silver:
Captains of Lives
Singapore Prison Service
Edelman Singapore
Singapore
C27.368598

Bronze:
Share, I Want!
Ministry of Health and Welfare
Domo
South Korea
C27.369168

REPUTATION AND ISSUES MANAGEMENT

Gold:
Road to Recreate
adidas
Current Global
Singapore
C28.369486

Silver:
Poetry Festival at Hotel Royal Chiaohsi
Hotel Royal Chiaohsi
Ogilvy Taiwan
Taiwan
C28.368408

Bronze:
Save Our Seafarers
Uniteam Marine
ERA Myanmar
Myanmar
C28.367046

SPORTS

Gold:
Champion Restart
Nike
Weber Shandwick
China
C29.369636

Silver:
The Return of IPL, The Return of Fans
Star and Disney India
Genesis BCW
India
C29.369839

Bronze:
Invis is, Smile to Support-Invisalign HBL Campaign
Invisalign Taiwan Limited
The Hoffman Agency
Taiwan
C29.370304

TECHNOLOGY

Gold:
Virus Out, Device Kuai-Kuai (be good)!
Trend Micro
Elite PR, Elite PR Group
Taiwan
C30.370349

Silver:
HP Australia Big Little Heroes
HP Inc. Australia
Edelman Australia
Australia
C30.369656

Bronze:
Monopoly Explore! SG An innovative digital gaming experience
Monopoly
The PR Group, First Wave Agency
Singapore
C30.369246

BEST USE OF ANALYTICS

Gold:
Road to Recreate
adidas
Current Global
Singapore
C31.369504

Silver:
Bank Trust Index for Singapore
The Association of Banks in Singapore, The Culture and Conduct Steering Group
Edelman Data & Intelligence (DxI) Singapore
Singapore
C31.370134

Bronze:
Social listening and strategic communication process integration
Seoul Metropolitan Government
SCOTOSS Consulting
South Korea
C31.370005

BEST USE OF BROADCAST/VIDEO

Gold:
Champion Restart
Nike
Weber Shandwick
China
C32.369637

Silver:
Not Another Health App!
Samsung Health
Weber Shandwick Korea
South Korea
C32.369641

Bronze:
Tak Kenal, Tak Cinta (“Never Try, Never Know”)
MAGGI ® Malaysia
Golin
Malaysia
C32.370805

BEST USE OF CONTENT

Gold:
Sunkist Crossing – Welcome to the Grove
Sunkist Growers
Edelman
Hong Kong SAR
C33.370278

Silver:
MTV Beats Love Duet …Let’s love beyond genders
Viacom18 Media Pvt. Ltd
N/A
India
C33.369044

Bronze:
MTV Nishedh Alone Together
Viacom18 Media Pvt. Ltd. and MTV Staying Alive Foundation
N/A
India
C33.369255

BEST USE OF DIGITAL

Gold:
Shell Eco-Marathon “Minds in Motion” Campaign
Shell
BCW
China
C34.368790

Silver:
TUNA SCOPE 2020
Kura Sushi, Inc.
DENTSU INC.
Japan
C34.369576

Bronze:
You Haven’t Been Drinking Alone
Alcohol and Drug Foundation
Icon Agency
Australia
C34.368867

BEST USE OF SOCIAL MEDIA

Gold:
MTV ORGAN Daan… Be Your Own Superhero!
Viacom18 Media Pvt. Ltd
N/A
India
C35.369021

Silver:
Lifebuoy Tet – KAIROS
Unilever Vietnam
Biz-Eyes
Vietnam
C35.369970

Bronze:
SingapoRediscovers with hyperlocal online content
Singapore Tourism Board
Edelman Singapore
Singapore
C35.368544

BEST USE OF VR/AR

Gold:
“Yahoo 25 Hong Kong Passion Moments in 5G”
Yahoo Hong Kong
ABOVE THE LINE Company Limited
Hong Kong SAR
C36.370998

Silver:
Be Part of Progress
ASML
The Hoffman Agency
Taiwan
C36.370076

Bronze:
Manulife Life Goes On Online Sneaker Drop
Manulife Singapore
AKA Asia, Tribal Worldwide Singapore Pte Ltd
Singapore
C36.371041

BEST USE OF VIRTUAL PLATFORMS

Gold:
1887 Virtual Bar by William Grant & Sons
William Grant & Sons
AKA Asia
Singapore
C37.367889

Silver:
HP Creators of Tomorrow
HP Inc. Malaysia
Edelman Malaysia
Malaysia
C37.369657

Bronze:
Manulife Life Goes On Online Sneaker Drop
Manulife Singapore
AKA Asia, Tribal Worldwide Singapore Pte Ltd
Singapore
C37.371043

Bronze:
Beyond! Health Hack
Sanofi
GCI Health
Singapore
C37.367872