PwC integrates ChatGPT Enterprise into its practice, becomes a reseller

Mark Tauschek, VP of research fellowships and distinguished analyst at Info-Tech Research Group, agrees. “All of the big consulting firms are providing SI services for GenAI,” he said. “The real value they provide is expertise and experience implementing private OpenAI tenants in Azure or Bedrock in AWS. They’ll provide strategic consulting for GenAI and strategic use cases, as well as professional services around selection, integration, and implementation. The real value of the PwC reseller agreement is the system integrator services and a one-stop shop, so their customers who don’t have AI expertise don’t have to go to Microsoft to license OpenAI in a private Azure tenant.”

Greenstein emphasized that no client data will be sent to OpenAI, and that every AI-generated piece of advice will be vetted by an experienced consultant before it goes to a client.

“We understand that AI is a powerful tool that can enhance speed, scale, and productivity, but we never assume it to be perfect. It is the responsibility of our leaders and consultants to ensure accountability, maintain quality, and uphold our commitment to delivering reliable advice and solutions to our clients,” he said.