Salesforce not ready to unleash generative AI on its customers

Einstein GPT: Not just GPT

Despite Einstein GPT’s name, GPT won’t be the only generative AI tool it uses. Salesforce plans to combine its own AI models with others from an open ecosystem of vetted partners, including those of its launch partner, GPT developer OpenAI, said  Shih.

“This means customers have choice,” she said. “They can bring their own generative AI models or choose one of our out-of-the-box generative AI options.”

In all the demonstrations of Einstein GPT during the conference call, one feature remained constant: Whenever Einstein GPT generated any text, another click was required before it was shared with another person.

Jayesh Govindarajan, SVP of engineering, Einstein and Bots, explained: “You saw generative AI operating within the trust boundary, with a human in the loop at all times. Another powerful benefit to having humans in the loop is that the edits and the refinements go back into reinforcing the model, and over time, improve their performance. The more you use, the better it gets.”

Requiring a person to click “OK” may not be sufficient to keep AI hallucinations from causing trouble, particularly if that person’s compensation depends on how many queries they respond to or how many lines of code they write, so CIOs will need to take a holistic view of the checks and balances they build into their processes, not just look at the user interface.

There are other UX challenges too, Gartner’s Alvarez notes: Just because a bot can tailor a response using a customer’s personal information quicker than a human operator could, doesn’t mean it should.

“There are ethical issues to be wrestled with, such as the thin line between being helpful to a customer and being invasive,” Alvarez said. “This is where ethics on customer etiquette are needed to avoid interactions that will drive customers away.”

While Salesforce is taking a cautious approach to introducing generative AI, its partner OpenAI has gone full speed ahead. OpenAI uses Slack internally, and saw early on the potential for plugging its ChatGPT bot right into its corporate Slack channels.

It has now released a beta version of its ChatGPT app for Slack that anyone can sign up to use. It will appear in the Slack App directory, subject to the usual corporate approvals for app integrations. Once installed, it adds two functions to Slack’s “More actions” button: “Summarize thread” and “Draft reply.” It’s also possible to use the app as a search tool by asking it questions. Salesforce wants other companies to pile in on generative AI, and its investment arm, Salesforce Ventures, has set up a new fund to support them. “We’re launching this $250 million AI investment fund to nurture the next generation of AI startups and to guide the ecosystem in developing generative AI in a responsible way,” Shih said.