Salesforce’s AgentExchange targets AI agent adoption, monetization

Some of the partners for AgentExchange include Box, DocuSign, and Workday, Appiphony, Highspot, Neuron 7, SalesWings, Seismic, Asymbl, Bullhorn, Certinia, FinDoc, and OpenText.

Availability, competition and adoption

The new marketplace has been made generally available, but the packaging and listing of agent templates will be opened up in April 2025. Currently, partners can list prompt templates and topics, Salesforce said.

Although Salesforce competes with a variety of software vendors, such as Google, AWS, Microsoft, ServiceNow, Oracle, and IBM, in the agentic space, analysts believe that the launch of AgentExchange could give the CRM software provider an advantage over its rivals.