Samsung Unpacked 2025: How to watch and what to expect

Considering that Samsung’s Unpacked invitation reads, “The new Galaxy S series is about to set the bar once again for mobile AI experiences now and into the future,” it’s nearly certain that the S25 lineup will launch at the event. 

When Qualcomm launched the Snapdragon 8 Elite in October, the company shared that Samsung would be one of the leading manufacturers to adopt the mobile platform. With this event being Samsung’s first release since the Snapdragon 8 Elite launch, it’s likely the S25 lineup will sport Qualcomm’s newest chipset. 

Also: Leaked Nothing Phone 3 email teases AI-powered flagship – but I’d rather see this

The chipset will bring major improvements to smartphones, especially in the AI space with support for on-device processing, which will result in faster processing speeds, less latency by forgoing sending data to the cloud, and increased security, as data doesn’t have to leave the device.

The Snapdragon 8 Elite has already launched in North America in the OnePlus 13, in which ZDNET’s Kerry Wan found the chipset to “gracefully” tackle day-to-day tasks such as bouncing between productivity apps. However, its performance with graphic-intensive applications is a bit less efficient. 

In terms of form factors, many leaks give us a good idea of what the phones will look like. An Android Headlines report claims the Galaxy S25 will have a 6.2-inch screen, the Galaxy S25 Plus will have a 6.7-inch screen, and the Samsung Galaxy S25 Ultra will have a 6.9-inch display. 

Images within the report also reveal that the S25 lineup will all have rounder edges, but other than that, it seems like all three will be staying very close to their current design. The color ways for the base models will include Iceblue, Mint, Navy, and Silver Shadow and for the Ultra will include Titanium Black, Titanium Gray, Titanium Silver Blue, and Titanium White Silver, according to the report.