SAP customers still slow to deploy AI broadly

A new survey of SAP customer organizations shows that, despite AI experimentation, few have implemented AI and generative AI technologies across their enterprises. That’s not to say organizations aren’t eager to leverage AI for process optimization and data analysis, in particular, but concerns about security, data quality, and governance remain hurdles.

SAP conducted a “Use of Artificial Intelligence” survey among its Americas’ SAP User Group (ASUG), UK & Ireland SAP User Group (UKISUG), and its German-speaking SAP User Group (DSAG) in August and September 2024. There were 260 ASUG respondents and 123 UKISUG respondents, along with 246 DSAG participants from the DACH region (Germany, Austria, and Switzerland).

A small portion of SAP customers reported their organizations were using AI in many areas (6% DSAG, 7% ASUG, 5% UKISUG). The lion’s share of respondents said their organizations were leveraging AI in some areas of the business (24% DSAG, 25% ASUG, 29% UKISUG), or not using AI at all (11% DSAG, 10% ASUG, 13% UKISUG).