Shaken, Not Stirred: Tech Buying Process in 2025

The year of 2025 is expected to a massively disruptive year from ‘Core to Cloud to AI to Gen AI’ as the futuristic CIO expects tech OEMs and ecosystem partners to declutter tech complexity, demystify hyped technologies to help navigate their career graph and accelerate their company’s business. The tech buying process unlike in the past has not stirred across CIOs and their teams in recent years, but it has completely got shaken. And if you thought AI will perhaps make technology buying process less complex than the ‘already complex’ tech architecture for organizations, you may have erred a bit.

Around 66% of ITDMs in APAC agree that the purchase process for technology products and services is becoming increasingly complex as per Role and Influence of the Technology Decision-Maker Study 2024 by Foundry and CIO.

Why is it more complex? More people are involved as business and IT leaders present and explore new technologies to efficiently run their companies (31 is the average number of influencers in APAC buying team, and almost 50% are LOBs).